LOVA is a brand made by real women for real women. We celebrated the launch of our brand by capturing photographs of 30 different women in New York City and Paris in their natural, candid elements. The women of the first LOVA campaign are women who wear many titles—mother, entrepreneur, wife, philanthropist, businesswoman— and beneath their many hats, they are wearing one-of-a-kind, hand-crafted earrings designed to illuminate their inner beauty and confidence.
LOVA by VL campaignWithout make-up artists, hair dressers, stylists, or airbrushes, these 30 women represent the essence of LOVA just as much as the brand represents the essence of these women. To wear a LOVA earring is to be perfectly authentic, bold, and unapologetically you. LOVA hopes to encourage women to wear their earrings and their individuality proudly, as every woman deserves to feel as bright and beautiful as the accessories adorning their bodies. xo LOVA